Hello,
I have an assignment I need help on, it is below:
“Research on a news article from any business journal/website and write a two-page paper relating to the concept of the article and how this concept is related to any theory in Chapters 5-8, APA format (double spaced, 12 font, times new roman, reference page).” The theories in Chapter 5-8 are:
Chapter 5: Consumer Markets and Consumer Buying Behavior
Chapter 6: Business Markets and Business Buying Behavior
Chapter 7: Customer Driven Marketing Strategy
Chapter 8: Products, Services, and Brands: Building Customer Value.
When you chose a certain chapter to find an article for I can give you a little more direction on how it relates to the chapter.
Thank you!
Anna
